On 9 May 2022 the webinar LIFE CHIMERA: “A NEW SUSTAINABLE MODEL FOR THE POULTRY SECTOR: ADVANTAGES AND OPPORTUNITIES” has been organized with COPAGRI Marche, Confederation of Agricultural Producers, a professional agricultural organization that has over 650 thousand members in Italy. The presentation by Michele Marcantoni Project Manager of LIFE CHIMERA focused on the new technology for the poultry world based on two patents developed by 3P Engineering, and which allows for the creation of a circular economy process, according to a sustainability model. During the live event, the advantages and opportunities that CHIMERA makes possible for breeders and farmers have been explored. Focus also on the green impact in the supply chain, as well as the possibility of economic benefits for sector operators.